I'm Shubham Sinha — a performance & programmatic marketer specializing in paid media across Google, Meta, TikTok, Snapchat, LinkedIn and X, backed by a full lifecycle martech stack. I've managed multi-crore ad budgets across D2C fashion and B2B lead-gen, and built the automation that turns clicks into loyal customers.
A snapshot of paid media programs I've planned and run end-to-end — from prospecting and remarketing to lead gen and full-funnel sales campaigns. Figures are rounded highlights.
Full-funnel sales program across TOF/MOF/BOF with catalog, remarketing and influencer layers — scaled to profitable ROAS.
International (UK) lead-generation and remarketing campaigns optimized toward qualified leads at a controlled cost per lead.
B2B demand-gen engine for a custom-manufacturing brand — Google Search + Meta lead forms feeding CRM routing into HubSpot, with SQL qualification and lifecycle nurture flows.
Awareness and profile-growth campaigns driving efficient reach and engagement at scale to feed the retargeting funnel.
I sit at the intersection of paid media performance and marketing technology. On the media side, I plan, launch and optimize programmatic and paid-social campaigns across Google Ads, Display & Video 360 and Meta — owning structure, bidding, creative testing, audience strategy and reporting, with bulk operations run through Google Ads Editor.
On the technology side, I build the plumbing that makes those campaigns compound: clean tracking through Google Tag Manager, conversion APIs and pixels, plus lifecycle journeys across Customer.io, HubSpot, Salesforce Marketing Cloud and Bitespeed. I connect support with Zendesk and ship Shopify storefront improvements so the whole funnel works as one system.
The result: campaigns that don't just generate clicks, but hand off to automation that converts and retains — measured, attributed and scalable.
End-to-end ownership across acquisition, tracking and retention.
Full-funnel campaign strategy, DSP buying and optimization across search, social, display and video.
Clean, reliable measurement so every rupee is attributable — from tag to conversion.
Automated journeys that convert leads and bring customers back — email, SMS, WhatsApp.
Storefront builds, theme customization and conversion-focused funnel improvements.
Connecting sales, service and marketing data so teams act on one source of truth.
Turning platform data into decisions — dashboards, cohort views and performance readouts.
The platforms I use day-to-day to run acquisition and lifecycle programs.
Looking for a performance marketer who owns the numbers end-to-end? I'd love to hear about the role.